Navigator Books is a new publishing imprint which will leverage emerging technologies in printing, distribution, and communications to provide smart books to smart readers.  Our fundamental operating concept is summed up by three core assumptions:

#1        Our target audience is at least as clever as we are.  We will not underestimate the intelligence of our readers, and we will not insult them by angling our books toward some assumed lowest common denominator.  Instead, Navigator Books will publish complex, entertaining, and thought-provoking books which challenge the minds of our readers.

#2        The book business is undergoing a profound transformation.  No one can predict exactly what the future of the market will look like, but Navigator Books will not fear that future.  We will embrace change, and explore opportunities to redefine the relationship between author, publisher, and reader.

#3        Mainstream publishing is neither our model, nor our competition.   We recognize and salute the extraordinary accomplishments of the major publishing houses, but the traditional publishing paradigm is simply not relevant to our efforts.  We consider ourselves a completely separate breed, and we operate accordingly.  Where the major houses go brick-and-mortar, we will go virtual.  Where the current industry relies on established media outlets for advertizing and marketing, we will go viral.  We have no massive infrastructure to protect, no stockholders to satisfy, and no senior executives standing ready to demand our resignations if we try something ambitious that doesn’t work.  Consequently, we can be more creative, more adaptable, and less risk averse than “Big Publishing.”  In other words we operate outside of traditional boundaries.